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Transportation industry: Surviving the winter slow down

Feb 04, 2021

The winter season can be a difficult time for businesses trying to stay profitable, the ride share and transportation industry certainly is not immune to these hard times. This year is showing that the seasonal hardship will be a bit more of a struggle due to the difficulties of the pandemic. Transportation services can sometimes lose as much as half their revenue during the winter, but with some adjustments we can help take some of the sting out of the season. Let’s take a look at why these months are difficult and what can be done to help your business stay rolling.

Problem: There are a couple of reasons the transportation industry slows during the winter seasons. A key factor is the weather. Cold weather, poor driving conditions, and higher ride prices tend to keep people away from things like ride share, livery and TLC transport unless it’s a necessity.

Solution: To counter this some things you can do is reassure your clientele that safety it very important, drivers are professionals and that all safety precautions are being taken. Another option is to offer the same or discounted travel rates rather than having weather-based inflation. Small acts to take extra care or your customers will pay off in the long run.

Problem: Another reason for slower business is many riders are either recovering financially from the holidays or have set resolutions to spend less in the new year. Paying off credit cards or planning to be financially stable is a growing factor and individuals are looking to cut back on what they would consider frivolous spending.

Solution: This is a great opportunity to highlight deals, promotions and new features that are going to help save your customers money and time. Remember transportation is a necessity, reminding your riders that you understand their needs and are making accommodations go a long way and is appreciated.

Problem: Finally, the elephant in the room, the Covid-19 pandemic. Transportations services have already seen a significant decrease in business throughout the past year and with a new political administration there are bound to be more changes. There are a few things that can be done to navigate this issue.

Solution: A simple but important move is to pay attention to your local safety guideline announcements and plan around them. Continue to reassure your riders of the safety precautions being taken and offer quality service. Stay in touch with your riders, it’s a good idea to be on as many social platforms as possible. Make announcements and reach out to let them know that you are still operating. If possible, offer discounted rates and reservations. Showing that you recognize the struggles of your clients and are offering savings may help to build connections with frequent travelers. There’s no single solution to the winter slow down, but these tips may help tip the scales this season.